Last Updated On 4 March 2024, 10:55 AM EST (Toronto Time)
Yes, you have heard it correctly! ‘Alberta is calling‘ again with a new incentive payment of $5,000 to attract workers to the province.
The province initially launched its “Alberta is Calling” campaign in 2022, while Jason Kenney was premier of the province.
It’s aim is to promote the province’s affordability, lifestyle, and career possibilities to Toronto and Vancouver residents through publications and billboards.
So if you are a talented individual with the skills needed by the province and are considering coming to the province, then this could be the best time to make your move.

What is the ‘Alberta is calling’ new incentive?
The province has created a new incentive to recruit workers to the province.
The newly announced provincial government’s Budget 2024 includes a $10 million allocation for the ‘Alberta is Calling’ Attraction Bonus, which gives employees a $5,000 refundable tax credit.
The administration expects that the new incentive will attract talented trade workers from other provinces.
The one-time incentive will provide a $5,000 refundable tax credit to anyone working in qualified occupations who relocates to the province after the program begins in April 2024 and meets further eligibility requirements.
The qualifications will include working full-time in a specific occupation, filing their 2024 taxes in the province, and residing in the province for at least 12 months.
Another segment of the ‘Alberta is Calling’ campaign will launch later this year.
In 2022, the $2.6 million campaign highlighted the province’s numerous lifestyle and career advantages, including higher earnings, shorter commutes, and job prospects.

The province launched a phase of the ‘Alberta is Calling’ campaign in 2023, with a focus on wooing workers from Ontario and Atlantic Canada.
The province said more information on this credit, including the application procedure and other eligibility requirements, will be available in the coming weeks.
Highlights of ‘Alberta is Calling’ Campaign Introduced in 2022
The provincial campaign to attract skilled workers from Vancouver and Toronto promoted Alberta’s:
- lowest taxes and highest average income in the nation;
- affordable home ownership in a large city
- shorter commuting times on average
- opportunities for employment in new and expanding industries
- easy access to well-known mountain parks where you may hike, ski, bike, and enjoy the more than 300 days of sunlight each year.

Immigration Programs in Alberta
The province recently paused the opportunity stream for permanent residency for skilled workers because there were not enough applications under processing.
On the contrary, the province launched a special immigration program to attract workers in the tourism and hospitality sectors.
Below is a list of all the immigration programs in the province:
- Alberta Express Entry Stream
- Accelerated Tech Pathway for Express Entry
- Alberta Opportunity Stream (temporarily paused)
- Religious Workers Eligibility program
- Rural Renewal Stream
- Rural Entrepreneur Stream
- Foreign Graduate Entrepreneur Stream
- Graduate Entrepreneur Stream
How much is Alberta PNP nominations quota for 2024?
In 2024 and 2025, nominal increases in nomination allotment of more than 10,000 per year are expected.
Immigration, Refugees, and Citizenship Canada (IRCC) sets the annual maximum for nomination certificates that the AAIP can issue.
The number of nomination certificates allocated by the federal government to AAIP in 2023 has been attained. The 2024 allocation for AAIP is still pending.

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