Jason Kenney, Alberta Premier

Alberta Launches New Campaign To Attract Skilled Workers From Vancouver & Toronto!

On August 15, Alberta launched a new recruiting campaign to poach skilled workers from Toronto and Vancouver. The province aims to entice talented, educated, and driven individuals to think about relocating their professions and futures.

The campaign is named as ‘Alberta is Calling’ and it has already started with ads in Vancouver and Toronto on bus shelters, transit and on radio and social media. So, good news for job seekers in Toronto and Vancouver, if they are looking for a change.

As per the press release, it will promote Alberta’s numerous cost of living, employment, and lifestyle benefits such as:

  • Lowest taxes and highest average income in the nation; affordable home ownership in a large city
  • shorter commuting times on average
  • Opportunities for employment in new and expanding industries
  • Easy access to well-known mountain parks where you may hike, ski, bike, and enjoy the more than 300 days of sunlight each year.


“Alberta’s Recovery Plan has been so effective in growing the economy that we are now facing a shortage of skilled workers across several sectors. Fortunately, Alberta has among the best opportunities and the highest quality of life in Canada, so we’re excited to make our case to Canadians, and let the facts speak for themselves. This campaign will show Canadians in major cities the amazing life that awaits them in Alberta.”

Jason Kenney, Premier of Alberta

Why Choose Alberta?

Below are some facts shared by the Alberta government:

  • More than 100,000 jobs are open, which indicates a significant employment vacancy rate.
  • In the first three months of 2022, Alberta experienced the largest net interprovincial migration in Canada (5,351 individuals).
  • According to the Economic Intelligence Unit’s rankings, Calgary was recently ranked the third-most livable city in the world.
  • The number of jobs in Alberta expanded by 68,200 between December 2021 and July 2022 as opposed to 47,800 in Ontario and 45,400 in British Columbia (Despite both provinces having bigger populations).
  • Alberta has the highest average weekly income in the nation ($1,251 as of May 2022; Ontario is second with $1,197; B.C. is third with $1,159).
  • Businesses in Alberta report that 78% of them are unable to meet demand due to shortages.
  • Edmonton and Calgary were ranked among the top 10 most affordable housing markets out of 92 large cities worldwide in the Demographia International Housing Affordability report, which was published in March 2022.
  • CMHC’s February 2021 Rental Market Report shows that rents are more affordable in Alberta.
  • Families in Alberta often pay lower personal taxes (for 2022, taking annual family incomes of $75k, $150k, and $300k into account).