Optimize Your LinkedIn Profile – Here Are 7 Important Tips


Last Updated On 26 January 2023, 8:50 AM EST (Toronto Time)

A lot of people feel that finding a job in Canada can be difficult. However, if you use the right tips and tricks, you can get your dream job in Canada.

There is a huge hidden job market in Canada. This means that about 60-80% of the jobs are filled without the employer advertising them publicly.

So, it is very important that you build your network. LinkedIn is an excellent tool to do this. 

LinkedIn is one of the most commonly used social platforms for professionals. You can connect with other professionals and your dream job.

Moreover, you can highlight your experience and skills. This makes it easier for recruiters to know you better.

However, you have to make sure that your Linkedin is well-optimized. This will help you build your professional network strategically.

If you are new to using LinkedIn or are not sure how to optimize your LinkedIn profile for a job search in Canada, don’t worry we have got you covered.

This article lists the top 7 tips to optimize your LinkedIn profile. 

1. Complete your profile

The first thing that you should do is complete your profile. Having a complete profile shows that you are professional. Also, it makes you more visible to recruiters.

Your LinkedIn profile speaks for you to all potential employers. So, make sure that you have a photo, and a generic summary and highlight all your skills, projects, interests, and certifications in relevant sections. 

2. Use a professional headshot

Having a professional photo is very important while optimizing your LinkedIn profile. Your picture should not have a distracting background.

Avoid any grainy or low-quality images. Also, try to feature your face in the majority of your frame. Lastly, make sure to have a smile and a friendly expression. 

3. Have a compelling headline

Your headline is a great opportunity to show who you are. It should be more than just what you do. You should try to showcase why you are unique.

Include details that a recruiter will care about. Moreover, using keywords in your headline can improve your rankings as well as your visibility. 

4. Have an engaging professional summary

Your summary section in the profile is a perfect place to tell about you and your professional brand. You should mention your top skills and qualities.

Include three to five sentences about your experience. Also, you should mention your future goals. Lastly, include ways by which other professionals can engage with you. 

5. Focus on your profile SEO

Search Engine Optimization (SEO) is an important component of your LinkedIn profile. You should try to add relevant keywords in your field to your profile. Try to add backlinks to your profile from other websites.

This can include job portals and social networking platforms. Lastly, try to publish posts on Instagram. This will bring more people to your platform. Thus, your chances of hiring will increase. 

6. Get Recommendations

Recommendations on LinkedIn are like references from people in your network. You should request these from your current or former managers. Also, you can ask your colleagues too.

This not only boosts your profile but also builds trust and authoritativeness. You can think of recommendations like reviews on your profile.

Recruiters are able to make informed decisions based on these recommendations. 

7. Build your network

The main purpose of LinkedIn is to build your network. So, you should connect with like-minded people.

Don’t hesitate to message professionals, employers, recruiters, entrepreneurs, and others in your industry. This will help you get noticed by other professionals.

This in turn will help you build a solid relationship. Some of your connections might in turn recommend you for jobs that they know are hiring. 


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About Shanvi Kaur 109 Articles
Shanvi Kaur is a content writer at Immigration News Canada. She moved to Canada as an immigrant and now focuses on bringing the latest news to immigrants to make their journey easier in Canada!